CEO & OwnerUpdated a year ago

Liz Pogue - CEO & Owner of Senita Athletics

As a former volleyball player and someone who has attempted almost every workout video or fitness class available, I had tried many different brands and many pieces of activewear over the years. Ultimately, I was always disappointed by some combination of the fabric, style, and price. I wanted to feel strong, stylish, and comfortable, and I couldn’t justify breaking the bank to do so. I knew that confidence, and the feeling like I could take on the world, or at the very least, take on the day, could come from the support and empowerment of those around me. My goal at Senita is to make every single one of you look, feel, and perform your absolute best when you put on one of our products or engage with our community. This means offering all our products at a fair price so they are accessible to as many people as possible. We believe that the benefit of these products should be to your life, your happiness, and your goals - not the overhead and margins of expensive brands.

I’m partnered in this mission with my husband, Andrew. Both being born and raised in the Midwest, surrounded by friends and family, we understand the importance of community; which is why we’re so excited about what exists, and what’s to come, at Senita.  As a family-owned and run business we remain grounded and focused on doubling down on our mission and bringing the best to each of you. My greatest ambition for Senita is that it is a true reflection of each of you - your hopes, dreams, needs, desires, and aspirations – and for that reason, we’ll always be here listening, taking feedback and incorporating what we learn into the future of Senita.